I'm a design director, photographer and videomaker helping businesses shape clear, confident identities that feel as good as they look.

I collaborate with founders, teams and agencies to turn complex ideas into brands that are intentional, distinctive and easy to grow with. From early-stage concepts to established organisations, I help clients clarify who they are, what they stand for, and how they show up in the world.My work blends strategy and intuition - combining structure, research and marketing thinking with a strong visual sensibility and a human, collaborative approach. I’ve worked both as a creative lead within agencies and as a creative director for direct clients, adapting seamlessly to what each project needs.

I believe great branding isn’t about trends or noise, but about alignment: when message, visuals and values move in the same direction.With Studio Elma, I bring together a trusted network of highly skilled collaborators when needed, ensuring each project is supported by the right expertise.

Studio Elma is led by me. I oversee every project personally and bring in trusted collaborators when needed, depending on the brief.