TURN YOUR BOLD VISION INTO A BRAND THAT WINS
TRUST, CLIENTS
AND ATTENTION - WITHOUT THE GUESSWORK

I am Elena, senior brand and digital design consultant with 14 years of experience working with some of London's top agencies and organisations. I partner with founders and agencies to turn bold ideas into clear, distinctive brands and digital experiences - with strategy, consistency and care.

About

For teams and founders looking for a creative partner they can trust

I believe the best work grows through consistency, collaboration and shared vision. I support agencies, organisations and founders with branding and digital design that not only looks beautiful, but helps them move forward with confidence. I lead Studio Elma personally, and for each project I bring in trusted collaborators when needed.

Some of my clients

Services

How I help

With agencies

I step in as a senior designer or creative lead - fast onboarding, strong process discipline, comfortable working inside someone else's brand system and someone else's deadline. Recent work includes Google's Accelerate Summit and event branding for major university and cultural clients through EMC3 Events.

With direct clients

I take on full creative direction - strategy, identity, and the visual system that carries a brand from idea to launch. I've built brands from the ground up for founders in wellness, culture, sustainability, and human rights, and I bring the same rigor to any organisation that wants a considered, distinctive identity.

Kind words

Testimonials

Square

Elena joined our team for a short-term engagement, but the impact she made in that month was significant. She stepped into a high-volume, fast-moving campaign and immediately became a trusted creative partner.

She helped design and deliver hundreds of assets for our “We do the Square stuff” campaign, spanning out-of-home, digital banners, and webpage takeovers. The work required both precision and speed, and Elena executed flawlessly, maintaining quality and brand consistency across every touchpoint.

What truly set her apart, though, was her initiative. Beyond the core deliverables, Elena concepted and helped bring to life a hugely successful in-office campaign launch, featuring a collaboration with an illustrator and highly coveted swag that generated actual excitement internally.

Elena combines strong craft with creativity and ownership. Even in a short engagement, she went above and beyond-any team would be lucky to work with her. I highly recommend her!

Neil MacLean
Creative Director EU/UK at Square

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