A LONDON BASED SENIOR DESIGN CONSULTANT, TURNING BOLD IDEAS INTO CLEAR, DISTINCTIVE BRANDS

Strategy, identity and digital design that turn a good idea into a real business. Businesses which grow with clarity, not chaos.

Some of my clients

ABOUT

For teams and founders looking for a creative partner they can trust

I believe the best work grows through consistency, collaboration and shared vision. I support agencies, organisations and founders with branding and digital design that not only looks beautiful, but helps them move forward with confidence. I lead Studio Elma personally, and for each project I bring in trusted collaborators when needed.

How I work

I step in as a senior designer or creative lead – fast onboarding, strong process discipline, comfortable working inside someone else’s brand system and someone else’s deadline

I take on full creative direction – strategy, identity, and the visual system that carries a brand from idea to launch. I’ve built brands from the ground up for founders in wellness, culture, sustainability, and human rights, and I bring the same rigor to any organisation that wants a considered, distinctive identity.

My work

Featured Work

Creative direction, branding, print design, digital design, illustration

Design leadership, large format design, print design, artworking

Branding, digital design, print design

Branding, digital design, print design

Creative direction, branding, print design, digital design

Branding

Creative direction, branding, print design, digital design, illustration

Editorial design

Coming soon

Kind words

Testimonials