Square UK campaign 2026 "We do the Square stuff"
Overview
Square helps businesses manage the day-to-day work behind running a company - from payments and operations to the practical systems that keep everything moving. This campaign was built around the idea that running a business involves a lot of complex, often unglamorous work - the “Square stuff.”
The challenge
The campaign required the delivery of hundreds of assets across multiple formats, all within a fast-moving production environment. The work needed to be executed with accuracy and pace, without compromising brand consistency or craft.
At the same time, there was an opportunity to create something beyond the standard rollout - something that could generate internal excitement, build engagement, and give the campaign a more ownable and culturally resonant layer.
Outcomes
Working within a fast-paced, high-volume environment, I helped deliver a broad range of campaign assets across digital, web, and out-of-home touchpoints, ensuring speed, consistency, and a high standard of execution throughout.Alongside the campaign rollout, I also developed and led a bespoke illustration workstream for the internal launch. Through studio Elma, I sourced and interviewed illustrators from my network, created the illustration brief and art direction, and selected the right collaborator to bring the concept to life.
Client
Square
Services Provided
Campaign design
Artworking
Digital rollout
Out-of-home design
Illustration briefing and art direction
Illustrator sourcing and selection
Internal activation concept support
