AuroMasters
Overview
AuroMasters is the world’s first Immersive Music Jukebox. The most advanced, purpose-built, streaming app for Immersive Music. Hi-Emotion Audio, at home or on the go. You pay for only what you play, just like a jukebox, only far more immersive.
The challenge
Client
AuroMasters
Services Provided
Creative Direction
Branding
Digital Design
01.
Brand and Product Story
The AuroMasters brand story is built around Hi-Emotion Audio. While most streaming has become background noise, AuroMasters streams 3D immersive sound that goes beyond stereo and surround, creating a heightened sense of presence that makes listening feel more emotional. Behind this is a revolutionary model that pays artists more per stream.
We turned this pay-per-listen feature into the product story by naming and positioning the app as the world’s first Immersive Music Jukebox, a fresh take on music culture past and present.
02.
Branding
Distilled to its essence, the AuroMasters brandmark is a graphic interpretation of a letter A for AuroMasters. It has three connected and crafted shapes, which visually create a mental model for 3D sound. This ‘High A’ brandmark puts an emphasis on 3D sound’s height layer, which differentiates it from stereo and surround sound, pointing upwards and leaning forwards to suggest movement around a central space that represents the presence of the listener. Art direction utilises a sound wave effect that blurs the boundaries between the space and the listener.
03.
Digital design & other assets
Design direction for the website, app, presentations, advertising, events and merchandise, all utilise the brand’s monochromatic colour palette as a container, allowing the variety of featured artwork from artists’ albums to take center stage. Modular layers overlap and move to create a sense of space. The website and app have a spacious design with interactive buttons glowing like the light in a sound studio. Dark mode is called Studio Mode to connect the product to its music production roots.
