Intro

Building brands
with clarity

Studio Elma is a London-based boutique studio helping founders, organisations and agencies turn ideas into clear, distinctive brands.

I work across brand identity, web design and creative direction, bringing in trusted collaborators when needed depending on the brief.Whether supporting a founder from the ground up or integrating with an agency team, I bring clarity, consistency and thoughtful execution to every stage of the process.

Services

A values-driven, strategic approach

Your brand is the tool you use to evoke change. Through a values-centred, strategic approach, we’ll work together to uncover the messages that move your audience and build your brand so that you can achieve your mission.

Branding

Brand identity is about creating a clear foundation for how you show up and how people understand your work.

After a bespoke online strategy workshop called Alignment Lab, I define your brand strategy, positioning and concept, helping your organisation stand out in its industry with a clear and distinctive identity.

Web design

Your online presence is more important than ever. Tell the world what you’re all about and make it easy to work with a beautiful, purposeful website that stands out from the crowd.

You’ll receive a carefully crafted website that matches your brand identity and focuses strategically on your goals. I design state-of-the-art websites that showcase your work, allow customers to book appointments, demonstrate your impact, and sell your products.

Digital collateral

Give your ideas a winning edge. Present the facts in a visually compelling way and encourage buy-in, whether you’re pitching to investors, funders, clients, or supporters. A professional pitch deck shows you're worth investing in. I turn complex data and ideas into beautiful, accessible infographics that grab the attention of your audience and demonstrate your impact.

Print Collateral &
Large Format

Print has been one of my passions since the beginning of my career. Whether you’re designing an exhibition or a business card, I focus on attention to detail and high-quality production - from concept through to print management.

Not quite sure what you need?
Please get in touch for a no-obligation discussion.

Creative Direction / Branding / Digital Design / Pitch design / Art Direction / Illustrations / Photography / Videomaking

Process

Designed with you in mind

More than 13 years of experience has given me a proven set of processes, industry expertise, and intangible lessons learned.

01.

Starting off

Before we start working on anything, we will have a meeting to kick off the project. Depending on the type of project you need support with, I tailor the methodology to suit the brief.

02.

Meeting weekly

We’ll meet every week, and I’ll share a deliverable each time. You’re involved every step of the way, and you’ll always know when and what to expect.

03.

Video walkthroughs

I provide video walkthroughs of each deliverable so you can review the work in your own time and share feedback before our next meeting. In addition, you can use them internally to communicate the work and get stakeholders' approval.

04.

An iterative process

I’ll send you a progress update each week so we can build incrementally, respond to feedback as we go, and keep the project moving clearly and efficiently.